"On the day the nation celebrated freedom, we introduced the greatest icon of freedom. Harley-Davidson." Every year on February 25, Filipinos gather at EDSA highway to celebrate the nation's freedom from years of dictatorship. It is known as the celebration of the EDSA Revolution - the day the Filipino people did a peaceful revolt together for democracy to end a dictatorship. On February 25, 2013, Harley-Davidson was launched in the Philippines by introducing this global icon of freedom on the same day the country celebrated its freedom. This multi-media campaign was aptly called “EDSA Rev”, which called out to everyone to “Let freedom roar”.